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Body Alive Fitness Studio asked me to design a campaign to attract a new set of customers: beginners.
I know from my own experience that it can be a bit intimidating to step into a room full of dedicated runners and lifters.  It is easy to compare yourself and lose some of that initial enthusiasm. With this in mind we asked a few of their instructors to give some words of understanding, and let new customers know “we get you”, we are here to support you, every day.

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